Name: Coast to Kitchen Quality Seafood

I chose "Coast to Kitchen" for this business because of the name's extreme versatility. "Coast to Kitchen" encapsulates a wide spectrum of the company's advantages, and can be interpreted a number of different ways to imply many of these different values.

In one sense, "Coast to Kitchen" derives from the phrase "Coast to Coast", implying wide range and thourough coverage. This reflects the idea that the company has an expansive net of both suppliers and service area, giving the company an edge in variety, dependability, and resources.

The phrase "Coast to Kitchen" also implies directness and speed. The food being sold is the freshest possible, with Coast to Kitchen Quality Seafood being the expiditing force, moving products from one point to the other and connecting "the coast" and "the kitchen" with nothing in between to hinder the process.




Coast to Kitchen and Coast to Kitchen Quality Seafood are US trademarks of Rudy Fleminger.

This document is Copyrighted 2003 by Rudy Fleminger and may not be reproduced or retransmitted in any form.